The Duravant family of operating companies serve the food processing, packaging and material handling segments.

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Tips on choosing the right product packaging

Published on October 3, 2017

Starting a business can be a very stressful process. When offering products to the general public, you will have to find a way to catch their eye. Having the right product packaging is an essential part of having success in your industry. Choosing the right vertical packaging machine is a step in the right direction when trying to ensure your products look their best when they hit the shelves. Below are some of the considerations you should make when trying to the best product packaging.

It Needs to Travel Well

Durability should be one of your top concerns when choosing product packaging. Your product will need to be able to make it from the facility they were made into the shelves of the stores it is sold in without damage. With the right materials and vertical packaging machine, you will find it much easier to make your packaging durable. Neglecting to invest in quality packaging material will lead to you losing a lot of money in product that does not make it to the shelves.

Avoid Confusing Text or Pictures

One of the most common mistakes new business owners make with their packaging is making the text or images too confusing. A customer should be able to look at your product and know exactly what it is at a glance. If a person has to do too much investigation into what you are selling, they will usually move on to another product. Simplifying the look of your product is important and can help to reduce the work your packaging machine has to do.

The professionals at Ohlson Packaging will be able to help you find the right machines for your business. Call them at 508-977-0004 or visit their website to get a look at the machines they have to offer.

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