The pet food industry has undergone a rapid transformation over the past decade – with an ever-increasing focus on the quality of pet food products – with processes and package formats which were originally seen only in traditional food products.
Many brands are marketing their pet foods with bright packaging touting products which are fully organic, high protein, or designed for pets with special dietary needs. This sea change makes it important for pet food manufacturers to ensure they are constantly innnovating to keep up with the next trend.
Pet food packaging may primarily conjure up images of large bags of dry foods, but in reality the industry is far more varied and dynamic.
While those large bulk bags still exist for many brands, many pet food products – such as treats and other foods – are now sold in canisters, smaller-format bags, and even pre-made stand-up pouches. That variety makes it important for pet food manufacturers to prioritize flexibility and accuracy – so that their packaging equipment can handle the variety of product types the market may demand.